The MINI CMO journal
Marketing, minus the busywork.
Playbooks, teardowns, and plain-English guides for small teams running marketing without a CMO.
How to build a brand guide in an afternoon
A brand guide is not a forty-page PDF nobody opens. Here is the short, working version that keeps every piece of marketing consistent — and how to finish it before the coffee goes cold.
Read the post →The real cost of your marketing tool stack
Small businesses run eight to twelve marketing tools. Here is how to add up what they really cost — in money and in hours — and how to cut the bill.
7 min read
How to make AI content that sounds like your brand
Generic AI copy is easy to spot. Here is how to brief AI so it writes in your voice — and why brand context matters far more than clever prompts.
6 min read
Mailchimp alternatives for small teams: what to look for
Outgrowing Mailchimp, or just tired of the price climb? Here is a clear-eyed framework for choosing an email tool as a small business — and the question most comparisons miss.